In an audience driven approach to website design, the requirements of the different audiences are modeled as separated tiny conceptual schemas comparable to views. This has several advantages, but until now it had the disadvantage that it was necessary to integrate the different schemas derived later on. In this paper we present an approach that overcomes this disadvantage. This is done by linking the concepts used to describe the information and functionality of the web site to an ontology already during conceptual modeling. Later on, the ontology is used to do the actual integration. Besides solving the integration issue, the approach has several other advantages. The role of an overall domain expert is limited; the ontology can be used to assist the designer during the modeling process; the ontology can be reused in other designs; and last but not least the use of an ontology paves the way for the semantic web.
De Troyer, O., Plessers, P., Casteleyn, S.: "Solving Semantic Conflicts in Adience Driven Web Design", Proceedings of the WWW/Internet 2003 Conference (ICWI 2003), Volume I, pp. 443 - 450, Eds. Pedro Isaías and Nitya Karmakar, Publ. IADIS Press, ISBN 972-98947-1-X, Algarve, Portugal (2003)