The Cultural Conceptual Model for Simplifying the Design of Localized Websites
This paper introduces a cultural conceptual model that was created to provide a conceptual representation of the Cultural Markers Pyramid introduced for the purpose of designing a localized website. The proposed conceptual model is an abstract specification of a set of five groups of cultural markers and guidelines for culture-centered website design. Having the Cultural Markers Pyramid in a formal model will help experts to manage, validate and improve the model regularly.
Mushtaha, A., & De Troyer, O. (2014). The Cultural Conceptual Model for Simplifying the Design of Localized Websites. In Design, User Experience, and Usability. User Experience Design for Diverse Interaction Platforms and Environments (pp. 158-169). Springer International Publishing.